Which Bookie Offered the Best Betting Service for the 2018 World Cup?

Best World Cup Bookies

At FootyStats, we get asked a lot as to which bookies have the best odds for certain matches available on the site. Especially with the 2018 World Cup which wasn’t just a treat for sports fans, as all top bookies got involved to try and outdo each other with evermore tempting betting odds and promotions.

From extra bet giveaways for new customers, to some match-specific special offers, it has been a true sporting bonanza for sports enthusiasts and bookmakers alike. Here’s just a selection of how the world’s top bookies attempted to make the most of the 2018 World Cup.



Bethard is the odds that we use on FootyStats almost exclusively. All the odds you see live on the site are from this trustworthy bookie based out of Sweden.



This great Sportsbook regularly top the polls for best UK betting site at resources like, and they gave punters plenty to cheer about. We particularly enjoyed the bookie’s match-specific betting offers. This gave sports fans the chance to get £5 in extra bets for making a simple £5 bet as part of their #BetYourWay promotion for the pivotal England versus Belgium group match. T&C apply, 18+.


William Hill

Not to be outdone, William Hill gave punters some very tempting Flash Odds on the England versus Belgium match. The bookie slashed their odds for England to score in both halves from 11/4 to 4/1. And it’s these match-specific bets that make even the dullest of World Cup matches much more of an interesting sports event.

Paddy Power

You can always rely on Paddy Power to put on some outrageous betting promotions, and they put on a special offer that looked to reward punters for making some risky accumulator World Cup bets. This World Cup insurance deal gave customers extra bets if just one of their same game multi bet selections let them down and it helped to take the sting out of all of those dramatic last-minute goals. Terms and conditions apply, 18+.



We were all a little guilty of getting Harry Kane fever during the group stages of the 2018 World Cup. And Ladbrokes seized on this by tempting fans to check out their boosted odds of 50/1 for Harry Kane to score in England’s last group game against Belgium. Sadly, Kane didn’t even get to play this match, but it was a noble effort from Ladbrokes.


The 2018 World Cup featured a remarkably large quantity of high scoring matches, and this is something that Betfred seized on when they unleashed their Double Delight and Hat-trick Heaven promotion. This rewarded punters with bonus funds for making accurate predictions about which players would bag at least a brace of goals, and this special offer would have been handy for when England took on Panama.

So whilst it’s hard to pinpoint which bookie put on the best football betting service, it shows that if you shop around, you’re sure to find a great World Cup betting offer from some of the best bookmakers in the business. Another option is offerings such as progressive jackpots, from websites such as Luxury138.